Archive | Measurement and Evaluation

Social media conference speaking at Some Comms awards

Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best […]

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Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

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Social media measurement in PR Week

Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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