Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me [...]
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Tom Foremski Thought Leaders event at the CIPR

UK spends 13 minutes of every hour on social
Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into [...]

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?
On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate [...]

Public relations isn’t part of marketing
This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]
Russian Embassy DigitalBBQ Storify
Round up of last night’s Digital Barbecue at the Russian Embassy (ambassador’s residence). [View the story "Russian Embassy DigitalBBQ 2012" on Storify]
Leveson PR and social media implications
Just to demonstrate that it is old media that still rules Leveson has only made advance copies of his report available to mainstream media. So I’m writing this as the minutes countdown to its release without the benefit of actually knowing what is in it. Two of my questions are around its implications for both [...]

Social media newsrooms at CIPR Social Summer
Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is [...]
Ten tips to use social media and SEO to improve your media relations
Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called [...]

Social media crisis comms–outflanking the Sunday Times
When I’m doing online PR and social media training and communications consultancy I usually spend a lot of time on crisis communications looking at how it has and hasn’t changed because of the rise of social media. This weekend saw a classic case of how a smart PR operator can outflank one of the world’s biggest [...]

PRCA and Meltwater defend internet freedom–open letter to UK MPs
Dear Alec I am writing to you asking for your help as a concerned constituent following the Court of Appeal’s decision on the 27 July regarding ‘temporary copying’. The decision means that millions of UK citizens will unwittingly be infringing copyright as they surf the Internet. This situation has arisen as a result of a [...]
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.