The Public Relations Consultants Association and Meltwater, on behalf of the public relations industry, have been involved in a long-running dispute with the NLA (Newspaper Licensing Authority) and today the UK Court of Appeal issued the latest ruling in the long-running saga. It’s fair to say it is a mixed verdict. The court has ruled [...]
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Burson-Marsteller and Facebook isn’t just right or wrong
I’ve hesitated to add to the plethora of informative, biased, ignorant, helpful and self-righteous blog posts that have been published on the ‘Burson-Marsteller paid by Facebook to smear Google’ story. However, I do think there are still some relatively unexplored areas to discuss. The thrust of the arguments against Burson-Marsteller are that 1) It’s wrong [...]
Churnalism.com exposes an ugly PR and media truth
Churnalism.com is a great new website by the Media Standards Trust. It is intended to help the public ‘distinguish between original journalism and churnalism’. Churnalism is a news article that is based on a news release that hasn’t had much real journalistic input added and much of it has been cut and pasted from the [...]
Media that I pay for
Ged Carroll blogged about media that he pays for and then Stephen Waddington followed, so I thought I’d add to what could become a meme and list my personal essentials: The Guardian – no matter how in to ‘online’ I am, nothing beats a physical newspaper. It’s so much more enjoyable and easier to read [...]
Social media newsroom X Factor at Communicate corporate communications conference
I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, [...]
Vote Match from The Telegraph matches your views to party policies
The Telegraph has a great tool that enables you answer a quick quiz to assess your views on a wide range of different policies and then tells you how closely your views match those of the different political parties. It even enables you to embed it on your own website, which is what I’ve done [...]
PR must accept that social media drives news and reputation management
I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of [...]
A duck’s Christmas quacker video
My brother has adopted two ducks and despite not being quackers decided to let them in the joy of Christmas by opening their own present. This was after Duck Duck narrowly escaped a roasting after disappearing for five days just before Christmas as reported in the Whitehaven News – Christmas quacker: a lucky duck returns [...]
Top 10 word of 2009 is Twitter, then Obama, H1N1, stimulus, vampire, 2.0
According to research by the Global Language Monitor Twitter was the top word of 2009. The analysis was completed in November using a proprietary algorithm that tracks words and phrases in the media and on the internet (including blogs and social media). The words are tracked in relation to frequency, contextual usage and appearance in [...]
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Public relations isn’t part of marketing
February 4, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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Corporate communications videos need good stories and emotions
February 3, 2013
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CIPR president election for 2014
May 8, 2013
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Is is time to abandon lobbying and target voters directly?
June 17, 2013
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Welcome to the CIPR–together we are stronger than we are alone
June 8, 2013
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Lies, damned lies trade unions and lobbyists
June 4, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Derek Hodge: But it's not exactly "legislation made in haste...
- Weekly comms news round up 16/05/13 - Cision UK: [...] How PR can use Flipboard to create magazines...
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
- Facebook’s iPhone Culture Builds An Overzealous Home On Android | whatsweb: [...] How PR can use Flipboard to create magazines...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.