Archive | PR strategy

BBC World Affairs Editor John Simpson photo

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. The fact that […]

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79% of companies think corporate reputation is important graphic

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap […]

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Africa Rising - Time and The Economist covers

PR rising in Africa rising

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Those were just some of the amazing statistics I learned when I spoke […]

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If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

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PRCA digital PR report 2015

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web design and build is a huge growth area for PR agencies as service is increasingly […]

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PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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State of PR Profession 2015

Senior PR practitioners lack digital and social media management skills

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they […]

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What is PR? A definition for 2015

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it […]

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PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. […]

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