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Public relations strategy and communications measurement are what senior PR practitioners need most

Public Relations Strategy Measurement Planning The Thinker photo

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading

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PR professionals’ skills and competencies not fit for modern future proof public relations

CIPR State of the Profession 2017 cover

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern… Continue Reading

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

BBC World Affairs Editor John Simpson photo

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis… Continue Reading

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PR rising in Africa rising

Africa Rising - Time and The Economist covers

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading

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Verifying social media and social network posts for PR | If your mother says she loves, check it out

If your mother says she loves you, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response.… Continue Reading

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

PRCA digital PR report 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web… Continue Reading