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What is PR? A definition for 2015

What is PR? A definition for 2015

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it […]

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PR and social media set for continued growth

PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. […]

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The future of PR at the World Communication Forum in Davos

The future of PR at the World Communication Forum in Davos

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine […]

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Measurement replaces digital as PR professionals’ greatest training need

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital […]

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Jim Messina–should Labour be worried?

Jim Messina–should Labour be worried?

Some Labour tweeters and bloggers appear to have gone into meltdown over the news that the Conservatives have hired Obama campaign strategist Jim Messina. Why? Should Labour be worried that the Tories have hired Jim Messina? I don’t think so. I’m not convinced its a game changer, or even that is that significant. OK, we’re […]

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