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PR professionals’ skills and competencies not fit for modern future proof public relations

CIPR State of the Profession 2017 cover

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern… Continue Reading

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

European flag photo

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, as the dust settles on this bombshell it will become clearer what the direct… Continue Reading

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PR rising in Africa rising

Africa Rising - Time and The Economist covers

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading

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Senior PR practitioners lack digital and social media management skills

State of PR Profession 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half… Continue Reading