Archive | public relations

Back to the Future of Public Relations slide

Back to the future of PR at FutureComm15

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. I came away from the first day mainly bemused , […]

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Dell 2015 Annual Report for Customers

Annual reports should report what matters

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. The reason is that many organisations such as public limited companies and charities are legally required to publish annual […]

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