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David Cameron forgets Twitter needs to be authentic - again!

David Cameron forgets Twitter needs to be authentic – again!

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics. He’s now helpfully provided […]

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Measurement replaces digital as PR professionals’ greatest training need

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital […]

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Twitter: Views are my own - oh no they aren’t

Twitter: Views are my own – oh no they aren’t

Twitter disclaimers such as “Views are my own and don’t reflect the views of my employer” are a subject that divides opinion. Some argue that they are an essential safeguard, others that they are meaningless. I’d go further and argue that for PR practitioners (and other communications disciplines) such disclaimers are actually dangerous. The reason […]

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Top 10 reasons it pays to blog for business

Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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The 10 best corporate Vine and Instagram videos for PR

The 10 best corporate Vine and Instagram videos for PR

It’s just over a year since Twitter launched Vine, its six second video social network. Facebook-owned Instagram launched its 15 second video app in June. To update my online PR training course material I’ve been researching the best examples of corporate Vine and Instagram videos for reputation management, CSR, investor relations, crisis communications, stakeholder relations […]

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The evolution of social media

The evolution of social media

Yesterday my friend Chris Norton, managing director of Prohibition PR, published this fantastic infographic charting the evolution of social media. Chris was also a fellow co-author of Share This Too. Courtesy of: Prohibition

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New Year’s Resolutions for 2014

New Year’s Resolutions for 2014

My ten New Year’s resolutions for 2014 are: Be a better husband, father, brother and son. Spend more real life time with friends, colleagues and acquaintances. Not to let the b*****ds grind me down and remember it’s better to be nice and generous than be selfish and make enemies. Continue to campaign and work for […]

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Why blogging still matters for public relations

Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Reunion–stunning emotional video from Google India

Reunion–stunning emotional video from Google India

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]

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Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

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