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Forums and blogs: old social media still count

Forums and blogs: old social media still count

Rule 9 of yesterday’s 80 rules of social media was ‘Facebook is not the answer to your problems’ and today’s infographic illustrates exactly that point. I always smile when I hear people talking about online PR and social media being new – I was doing both in the mid to late-90s, it’s just that isn’t […]

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80 rules of social media - for PR redux

80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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PR practitioners and academics working together

PR practitioners and academics working together

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and online via Twitter about the lack of co-operation and interaction between public relations practitioners and PR academics. This was a topic that was also raised at the PR and Disruption […]

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Who owns social media?

Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

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Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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PR and social media conference speaking in Autumn 2013

PR and social media conference speaking in Autumn 2013

I’ve got quite a few public relations and social media conference speaking gigs coming up this Autumn (or Fall for my American friends). World Communication Forum Davos, Prague, October 3-4 WCF Davos | Prague is the additional European session of the World Communication Forum that takes place in Davos in February every year, just after […]

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Social media for financial services

Social media for financial services

Yesterday I was one of the speakers at ‘Branding from the inside out: Empowering staff as social advocates’ at the Financial Services Forum. The seminar looked at if and how financial services companies could allow and even encourage their employees to use social media. Other speakers included: Professor Mike Beverland, a branding and marketing expert […]

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Share This Too online buzz

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already attracting a lot of online buzz and on pre-sales alone has taken the number one slot in Amazon’s ‘Hot New Releases in Sales […]

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Norwegian PM’s taxi video was a fake

Norwegian PM’s taxi video was a fake

Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It was a simple, but effective idea. Put him in a taxi driving around Oslo listening to what normal voters had to say and film it with a […]

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