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Leveson PR and social media implications

By + on November 29, 2012 in CIPR, Ethics, Journalism, Media, Politics, public relations, social media

Just to demonstrate that it is old media that still rules Leveson has only made advance copies of his report available to mainstream media. So I’m writing this as the minutes countdown to its release without the benefit of actually knowing what is in it. Two of my questions are around its implications for both [...]

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TweetLevel for PR, public affairs and corporate communications

By + on November 27, 2012 in corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, social media

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship [...]

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The Stuart Bruce Daily via Paper.li

By + on November 22, 2012 in corporate communications, Public Affairs, public relations, social media

I’ve been publishing The Stuart Bruce Daily using paper.li for a while and it has never been something that I’ve put a great deal of effort into. In fact it always felt a bit ‘spammy’ to me and I often thought about stopping it. The reason I kept it going is that it does seem [...]

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Google launches campaign to increase Arabic web content

By + on November 22, 2012 in corporate communications, MENA, Middle East, public relations

Google has announced a new initiative to increase the amount of Arabic content online. Arabic content makes up just three per cent of the total digital content online, yet Arabic speakers make up more than five per cent of the global population. Google’s 30 day Arabic Web Days initiative in the Middle East and North [...]

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The perfect Twitter client

By + on November 20, 2012 in public relations, social media, Social Networks, Technology, Training

Neville Hobson has an interesting post on the latest iteration of TweetDeck. Like Neville I was an original TweetDeck fan, in fact we were probably both amongst the first to use it after Ian Dodsworth launched it. When Twitter acquired TweetDeck and re-launched it I continued to use the original Adobe Air version for a [...]

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Share This Too: Social media for PR professionals

By + on November 20, 2012 in CIPR, Public Affairs, public relations, social media

Earlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was published by Wiley in July and on pre-sales alone became a best-selling PR book on Amazon (which admittedly doesn’t require huge volumes of sales!) Despite the breadth of is content [...]

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Online PR conference speaking

By + on November 13, 2012 in corporate communications, Ethics, Measurement and Evaluation, public relations, social media

A couple of weeks ago I spoke at the Share This: CIPR Social Media Conference 2012 and I have got a few more speaking gigs coming up later this year. It is great to see quite a few friends and acquaintances also speaking at some of them. Social Media in a Corporate Context 2012 This [...]

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Communications lessons from London Olympics 2012

By + on November 12, 2012 in corporate communications, public relations

Last week I attended a fantastic conference organised by Communicate magazine on the communications lessons from the 2012 Olympics. I tweeted quite a bit of it so pulled together some of my tweets along with tweets by other delegates and speakers into a quick Storify of the #CommsLegacy conference. [<a href="http://storify.com/stuartbruce/communications-lessons-from-the-london-2012-olympi" target="_blank">View the story "Communications [...]

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European Communication Monitor 2012

By + on July 5, 2012 in corporate communications, public relations, social media

The European Communication Monitor 2012 has just been published. It is the largest transnational survey on strategic communication worldwide and almost 2,200 professionals from 42 countries participated. I haven’t had time to study it in-depth yet (the full report weighs in at 121 pages), as it is important to understand that this isn’t some light-weight [...]

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Commschat on CIPR Wikipedia guidance

By + on July 4, 2012 in CIPR, corporate communications, Ethics, public relations

I missed last night’s #commschat with Philip Sheldrake on the Wikipedia guidance that was published by the Chartered Institute of Public Relations (CIPR) last week. I think the CIPR guidance is a great first step and is currently the best way for public relations professionals to engage with Wikipedia on behalf of clients and employers. [...]

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