Archive | Public Sector

PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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Legogate: A sorry tale of Scottish independence

Legogate: A sorry tale of Scottish independence

Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own .gov.uk website. At the time I questioned if it was right that the UK […]

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Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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Twitter Transparency Report reveals US government is top demander of private information

The Twitter Transparency Report published today reveals that the US government has made more demands that Twitter hands over private information about users than every other government combined. The US government has made 679 ‘User Information Requests’ of which Twitter has provided some or all of the information demanded in an astonishing 75% of cases. […]

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NeverSeconds shows why PR needs to be respected

NeverSeconds shows why PR needs to be respected

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been blogging photographs of her school meals and writing about what is wrong with the meals. […]

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Russian Embassy digital barbecue

Russian Embassy digital barbecue

On Thursday I was a guest of Ambassador Alexander Yakovenko at the Russian Embassy in London. The embassy was hosting an invite only reception for ‘top British bloggers‘. The event kicked off with two lively and informative panel discussions. Both discussions were chaired by Mark Flanagan, the former Head of Strategic and Digital Communications in […]

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@gmpolice Twitter

Greater Manchester Police @gmpolice Twitter gaffe and apology

Greater Manchester Police is one of the public sector organisations that is leading the way in its use of social media. But, if you’re at the forefront of new innovations it’s inevitable that you’ll make the occasional mistake. And that is what happened to Greater Manchester Police this morning. For the last few day it […]

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