It seems a month can’t go by without Bell Pottinger, the UK’s self-styled ‘leading’ lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on [...]
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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

Public relations defined for the 21st century
The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]

State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

Greg Hands MP and Michael Dugher MP on the etiquette of Twitter
In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the ‘lack of understanding and expertise in new social media channels.’ I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation [...]

Corporate affairs is gaining in influence and should never report to marketing
Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

Making negative comments on social media sites will get you fired–Crisp v Apple
People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were [...]

Russian Embassy digital barbecue
On Thursday I was a guest of Ambassador Alexander Yakovenko at the Russian Embassy in London. The embassy was hosting an invite only reception for ‘top British bloggers‘. The event kicked off with two lively and informative panel discussions. Both discussions were chaired by Mark Flanagan, the former Head of Strategic and Digital Communications in [...]

The 100 most important in-house communicators in the world
The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released [...]

Greater Manchester Police @gmpolice Twitter gaffe and apology
Greater Manchester Police is one of the public sector organisations that is leading the way in its use of social media. But, if you’re at the forefront of new innovations it’s inevitable that you’ll make the occasional mistake. And that is what happened to Greater Manchester Police this morning. For the last few day it [...]
Social business consultants – the Emperor’s new clothes
Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the [...]
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.