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PR and social media conference speaking by Stuart Bruce

By + on April 1, 2011 in CIPR, corporate communications, public relations, Reputation Management, Self Promotion, social media

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering [...]

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Investor relations video goes viral – ‘A Day Made of Glass…’

By + on March 20, 2011 in corporate communications, public relations, Reputation Management, social media, Video

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant [...]

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Who owns social media? Again.

By + on February 21, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ’won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. [...]

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Speaking at Reputation in Oil, Gas and Mining conference

By + on December 22, 2010 in corporate communications, public relations, Reputation Management, Self Promotion, social media

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and [...]

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Nunwood’s customer experience survey: it’s what you do that really matters

By + on November 11, 2010 in public relations, Reputation Management

It never ceases to amaze me the number of ‘social media gurus’ who think they’re making a startling revelation when they announce that it’s all about having a good ‘product’ or customer experience and then you can get people to share and talk about it. Excuse me chaps and chapesses, but that’s not new. Professional [...]

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Die press release

Future of public relations and social media – the truth according to Mashable

By + on August 18, 2010 in Measurement and Evaluation, public relations, Reputation Management, social media

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  [...]

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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

By + on June 21, 2010 in corporate communications, public relations, Reputation Management, Self Promotion

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ [...]

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Social media newsroom X Factor at Communicate corporate communications conference

By + on May 4, 2010 in Business, corporate communications, Media, public relations, Reputation Management, social media, Technology

I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, [...]

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Professional social media v. personal social media – lessons from Stuart MacLennan

By + on April 9, 2010 in Business, Politics, Reputation Management, social media, Social Networks

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks. The most interesting aspect of this to me isn’t the political one, but the professional business one. As more and more [...]

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PR must accept that social media drives news and reputation management

By + on February 11, 2010 in Media, public relations, Reputation Management, social media, Social Networks

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of [...]

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