Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a… Continue Reading

Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when… Continue Reading

Corporate communications and PR conference speaking summer 2013

I’ve got a few new corporate communications, PR and social media speaking engagements coming up over the next few months. I’ll also shortly be announcing dates for a series of two day online PR and corporate communications strategy master classes… Continue Reading

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PR, Wikipedia and BP–a sorry tale

I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last… Continue Reading

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Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too… Continue Reading

Twitter password attack is reminder why corporate social media security is important

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social… Continue Reading

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TweetLevel for PR, public affairs and corporate communications

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it… Continue Reading

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NeverSeconds shows why PR needs to be respected

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been… Continue Reading

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism… Continue Reading