Archive | Reputation Management RSS feed for this section

Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

Read full story Comments { 5 }

Speaking at Reputation in Oil, Gas and Mining conference

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and […]

Read full story Comments { 1 }

Nunwood’s customer experience survey: it’s what you do that really matters

It never ceases to amaze me the number of ‘social media gurus’ who think they’re making a startling revelation when they announce that it’s all about having a good ‘product’ or customer experience and then you can get people to share and talk about it. Excuse me chaps and chapesses, but that’s not new. Professional […]

Read full story Comments { 0 }
Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

Read full story Comments { 14 }

Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ […]

Read full story Comments { 0 }

Social media newsroom X Factor at Communicate corporate communications conference

I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, […]

Read full story Comments { 0 }

Professional social media v. personal social media – lessons from Stuart MacLennan

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks. The most interesting aspect of this to me isn’t the political one, but the professional business one. As more and more […]

Read full story Comments { 4 }

PR must accept that social media drives news and reputation management

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of […]

Read full story Comments { 2 }

Ghost writing blogs: right or wrong?

On Monday I attended Dell’s excellent B2B Social Media Huddle. One of the hottest topics of debate, both at the event and on Twitter (#dellb2b), was the issue of ghost writing blogs. What I found most interesting was that not only were there legitimate differing opinions, but also there was perhaps even more misunderstanding and […]

Read full story Comments { 10 }

My thoughts on the #socialmedia chat

Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound bites on […]

Read full story Comments { 0 }