Archive | Reputation Management

Making negative comments on social media sites will get you fired–Crisp v Apple

Making negative comments on social media sites will get you fired–Crisp v Apple

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were […]

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Russian Embassy digital barbecue

Russian Embassy digital barbecue

On Thursday I was a guest of Ambassador Alexander Yakovenko at the Russian Embassy in London. The embassy was hosting an invite only reception for ‘top British bloggers‘. The event kicked off with two lively and informative panel discussions. Both discussions were chaired by Mark Flanagan, the former Head of Strategic and Digital Communications in […]

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The 100 most important in-house communicators in the world

The 100 most important in-house communicators in the world

The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released […]

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@gmpolice Twitter

Greater Manchester Police @gmpolice Twitter gaffe and apology

Greater Manchester Police is one of the public sector organisations that is leading the way in its use of social media. But, if you’re at the forefront of new innovations it’s inevitable that you’ll make the occasional mistake. And that is what happened to Greater Manchester Police this morning. For the last few day it […]

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Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

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PR and social media conference speaking by Stuart Bruce

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering […]

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Investor relations video goes viral – ‘A Day Made of Glass…’

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant […]

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Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

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Speaking at Reputation in Oil, Gas and Mining conference

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and […]

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Nunwood’s customer experience survey: it’s what you do that really matters

It never ceases to amaze me the number of ‘social media gurus’ who think they’re making a startling revelation when they announce that it’s all about having a good ‘product’ or customer experience and then you can get people to share and talk about it. Excuse me chaps and chapesses, but that’s not new. Professional […]

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