Archive | Reputation Management

The 100 most important in-house communicators in the world

The 100 most important in-house communicators in the world

The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released […]

Continue Reading ·
@gmpolice Twitter

Greater Manchester Police @gmpolice Twitter gaffe and apology

Greater Manchester Police is one of the public sector organisations that is leading the way in its use of social media. But, if you’re at the forefront of new innovations it’s inevitable that you’ll make the occasional mistake. And that is what happened to Greater Manchester Police this morning. For the last few day it […]

Continue Reading ·

Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

Continue Reading ·

PR and social media conference speaking by Stuart Bruce

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering […]

Continue Reading ·

Investor relations video goes viral – ‘A Day Made of Glass…’

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant […]

Continue Reading ·
TwitterfallonthewallinTelegraphnewsroom.jpg

Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

Continue Reading ·

Speaking at Reputation in Oil, Gas and Mining conference

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and […]

Continue Reading ·

Nunwood’s customer experience survey: it’s what you do that really matters

It never ceases to amaze me the number of ‘social media gurus’ who think they’re making a startling revelation when they announce that it’s all about having a good ‘product’ or customer experience and then you can get people to share and talk about it. Excuse me chaps and chapesses, but that’s not new. Professional […]

Continue Reading ·
Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

Continue Reading ·

Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ […]

Continue Reading ·