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The economics of reputation toolkit

The economics of reputation toolkit

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How […]

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Blogging is dead: just 36% of internet users write blogs

Blogging is dead: just 36% of internet users write blogs

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with […]

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PR and social media set for continued growth

PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. […]

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PR practitioners and academics working together

PR practitioners and academics working together

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and online via Twitter about the lack of co-operation and interaction between public relations practitioners and PR academics. This was a topic that was also raised at the PR and Disruption […]

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UK spends 13 minutes of every hour on social

UK spends 13 minutes of every hour on social

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into […]

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Map of social network use around the world

Map of social network use around the world

The world map of social networks is updated every six months by Vincenzo Cosenza. The latest shows that Facebook is continuing its relentless growth and dominates much of the globe. The most obvious exceptions are Russia, China and Iran. The other big two remain Twitter and LinkedIn. In Russia the top networks are Odnoklassniki and […]

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Twitter active users in Arab countries

Twitter active users in Arab countries

Interesting new infographic showing the number of active Twitter users in the Middle East and North Africa (MENA). The most useful stats are the ones that show the percentage of population penetration as the 215,000 figure for Egypt reflects its larger population as despite the hype since the Arab Spring penetration is only 0.26%. The […]

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Corporate communications heads split on social media

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism in social media channels was taken too seriously while 46% disagreed. The report also looks […]

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Middle East expansion for Facebook

Middle East expansion for Facebook

A new infographic illustrates how Facebook is being used in the Middle East, North Africa and the Gulf. To take advantage of rapid growth of Facebook in the Middle East Facebook is opening a new office in Dubai to focus on dealing with advertisers from the Gulf. The new Facebook office will initially just have […]

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Social media use around the world

Social media use around the world

New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world: 347 million or 73% of European Internet users use social networks 50% of social network users are connected to brands People become a fan on Facebook because they like the product, not because of the advertising […]

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