Archive | Research

The economics of reputation toolkit

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How […]

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Blogging is dead: just 36% of internet users write blogs

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with […]

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PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. […]

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Corporate communications heads split on social media

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism in social media channels was taken too seriously while 46% disagreed. The report also looks […]

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