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The only three questions you need to ask your prospective PR social media agency

By + on December 14, 2009 in public relations, Self Promotion, social media

B L Ochman has an interesting post claiming that you don’t need to ask six to 20 questions as scores of blog posts claim (mine was Top ten ways not to chose a social media consultant), but you need to ask just two: 1) Do they walk the walk? "If your key agency people are [...]

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Digital Mission New York to Web 2.0 Expo photos

By + on November 17, 2009 in Self Promotion

The Digital Mission New York for Web 2.0 Expo has got off to a great start (huge thanks to all the wonderful folks at Chinwag for the hard work they’ve put into organising it). I’ve already made some great contacts that need following up. The day started with an excellent briefing about doing business in [...]

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Chinwag Digital Mission to New York for Web 2.0 Expo

By + on November 3, 2009 in Self Promotion

Later this month I’m off to New York as part of the Chinwag Digital Mission to the Web 2.0 Expo. I’ll be in New York from November 15–20 and will have time to meet up with folks while I’m there, so drop me a Twitter direct message (just at me if I don’t already follow [...]

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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

By + on October 23, 2009 in Marketing, public relations, Self Promotion, Video

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release [...]

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CIPR Northern Conference 2009

By + on August 27, 2009 in CIPR, public relations, Self Promotion, social media

I’ve known for a while now what the exciting line-up for the Chartered Institute of Public Relations Northern Conference is going to be. But I had to keep it under wraps until the official conference brochure was published. The headline speaker is a man who needs no introduction – Alistair Campbell. Naturally, I’ve heard him [...]

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Lots of interesting new social media research statistics

By + on August 27, 2009 in Self Promotion, social media, Social Networks

If you don’t read my posts on the Wolfstar blog you might have missed my last two posts with some interesting new social media research statistics. The first was Forrester Research’s new report looking at usage of social media and social networks across the globe. I take a closer look at the figures across Europe. [...]

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Leeds Loves Food off to a crackling start

By + on July 5, 2009 in Leeds, Marketing, public relations, Self Promotion, social media

Last night I had a great night out with my wife to sample the Leeds Loves Food tasting menu at The Living Room on Greek Street in the centre of Leeds. I have to admit I was a bit dubious…

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If you want to be a thought leader, blog don’t Twitter

By + on June 29, 2009 in public relations, Self Promotion, social media

Robert Scoble is one of those A-list bloggers I read because I think I should rather than because I want to – mainly because even though I like him, I don’t often agree with him! However, this time we’re on…

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Behind the scenes shots from Sony Ericsson’s GreenHeart launch

By + on June 4, 2009 in public relations, Self Promotion, social media
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Blog Wars: the Social Media Library

By + on May 30, 2009 in Government, Politics, public relations, Self Promotion, social media

A long time ago in a galaxy far, far away… … A NEW HOPE entered the blogosphere… … well actually no at first it was the forces of light on the left that dominated the political blogosphere, it was only…

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