It looks like all reporting of new media innovation in the election campaign by the MSM is now being seen through the same yellow prism of all their other reporting i.e. look for things that make the Liberal Democrats look good/bad and get it in the paper. In the last week we’ve seen breathless reporting […]
Over the next few months, I will be speaking at a couple of conferences on social media, public relations and corporate communications: Social Media in a Corporate Context | Communicate Magazine | April 28 | Chelsea Football Club Conference Suite, London I will be part of the Social Media Newsroom X-Factor jury, judging the most […]
I wonder if this is the world’s first awards unboxing video? Certainly makes a change from phones and gadgets.
If you pop over to the Wolfstar blog, you’ll see that we’re recruiting experienced public relations consultants to work on global, European and UK online PR and social media for clients such as Sony Ericsson, Discovery Channel, First Direct and Philips.
We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best […]
In case you missed them, here are the 10 most popular public relations posts from my blog in 2009. Seven of them got most of their traffic from referrals (Twitter, blog posts, Facebook, email etc) and three of them from simple search â€“ the National Express, Obama and social media research statistics ones. National Express […]
B L Ochman has an interesting post claiming that you don’t need to ask six to 20 questions as scores of blog posts claim (mine was Top ten ways not to chose a social media consultant), but you need to ask just two: 1) Do they walk the walk? "If your key agency people are […]
The Digital Mission New York for Web 2.0 Expo has got off to a great start (huge thanks to all the wonderful folks at Chinwag for the hard work they’ve put into organising it). I’ve already made some great contacts that need following up. The day started with an excellent briefing about doing business in […]
Later this month I’m off to New York as part of the Chinwag Digital Mission to the Web 2.0 Expo. I’ll be in New York from November 15–20 and will have time to meet up with folks while I’m there, so drop me a Twitter direct message (just at me if I don’t already follow […]
The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release […]