Archive | SEO

State of PR Profession 2015

Senior PR practitioners lack digital and social media management skills

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they […]

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Top 10 reasons it pays to blog for business

Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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Tom Foremski Thought Leaders event at the CIPR

Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me […]

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Speaking at SAScon | Search–Analytics–Social Media conference

Speaking at SAScon | Search–Analytics–Social Media conference

I’m delighted to be once again one of the speakers at the excellent SAScon Search – Analytics – Social Media conference. I’m going to be talking about ‘Social Commerce – Show Me the Money’. It promises some great content with lots to learn and some excellent networking opportunities. One of the keynote speakers is Bruce […]

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