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Digital communications top PR skills gap

By + on February 28, 2013 in corporate communications, public relations, social media, Training

New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

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World Communications Forum and C4F Awards in Davos

By + on February 6, 2013 in corporate communications, PRCA, public relations, Self Promotion, social media

The Communications on Top World Communication Forum 2013 and (C4F) Communication for Future Awards in Davos take place this week. There is great line-up of speakers including: Paul Holmes, founder and CEO of The Holmes Report and SABRE awards; Andre Manning, vice president corporate communications for Royal Philips Electronics; Anne Villemoes, head of communications for [...]

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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Corporate communications videos need good stories and emotions

By + on February 3, 2013 in corporate communications, public relations, social media, Video

The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]

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Twitter password attack is reminder why corporate social media security is important

By + on February 2, 2013 in corporate communications, Crisis Communications, public relations, Reputation Management, social media, Technology

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]

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Can social media bring tourists back to Egypt?

By + on January 18, 2013 in MENA, Middle East, social media, Video

Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?

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PR ethics – European Association of Communication Directors’ debate

By + on January 14, 2013 in CIPR, corporate communications, Ethics, PRCA, Public Affairs, public relations, social media, Training

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal [...]

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Russian Embassy DigitalBBQ Storify

By + on December 19, 2012 in Journalism, Media, social media

Round up of last night’s Digital Barbecue at the Russian Embassy (ambassador’s residence). [View the story "Russian Embassy DigitalBBQ 2012" on Storify]

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Leveson PR and social media implications

By + on November 29, 2012 in CIPR, Ethics, Journalism, Media, Politics, public relations, social media

Just to demonstrate that it is old media that still rules Leveson has only made advance copies of his report available to mainstream media. So I’m writing this as the minutes countdown to its release without the benefit of actually knowing what is in it. Two of my questions are around its implications for both [...]

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Analysis of Rotherham by-election and foster parents news on Twitter

By + on November 27, 2012 in Politics, Public Affairs, social media, Yorkshire

An analysis of recent tweets mentioning the word Rotherham throws up some interesting results. The first graph looks at the ‘level of buzz’ on different days and perhaps not surprisingly the top day was November 25, the day after the news came out that social workers at Rotherham council had removed three children from their [...]

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