Archive | social media

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital […]

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Twitter: Views are my own – oh no they aren’t

Twitter disclaimers such as “Views are my own and don’t reflect the views of my employer” are a subject that divides opinion. Some argue that they are an essential safeguard, others that they are meaningless. I’d go further and argue that for PR practitioners (and other communications disciplines) such disclaimers are actually dangerous. The reason […]

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Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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Why blogging still matters for public relations

Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Social media in 2013

Social media in 2013

Rather than do the seemingly obligatory round-up of social media in 2013, here’s an infographic showing the State of Social Media in 2013 by Infographic Promotion. Most of the key social media moments of 2013, although from a UK/US perspective. The State of Social Media 2013 by Infographic Promotion

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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