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Wife’s new and old media revenge

By + on December 9, 2006 in Business, Marketing, Media, public relations, social media

I often tell clients that an effective way to drive traffic to your new media offerings is to use tried and trusted old media such as media relations, advertising and direct mail. That might be why a scorned wife used…

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PR Week: 2006 the year in review

By + on December 8, 2006 in A Minute With..., Business, public relations, social media, Video

PR Week’s Robert Gray has an interesting round-up (paywall) of some of the year’s public relations events and landmarks. The article includes a significant amount about new and social media, in my humble opinion probably a bit more than it…

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Official London 2012 Olympic blog

By + on December 5, 2006 in Business, Marketing, public relations, Public Sector, social media

Just came across the London 2012: Work in Progress blog. It only started on November 21 and is an official team blog from the London 2012 Olympic leadership team. The description says: This site will act as a blog for…

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Threshers is the emperor with no clothes

By + on December 4, 2006 in Business, Marketing, public relations, social media

I’ve been reading (and even watching on TV) about the Threshers 40% off viral offer. And I’m distinctly unimpressed. Frankly I’m surprised that so many usually intelligent commentators have been taken in by this and I sincerely hope this doesn’t…

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CIPR social media code

By + on November 23, 2006 in Business, CIPR, public relations, social media

The Chartered Institute of Public Relations has just published its draft (PDF) for consultation of its proposed code of conduct for social media. I will comment more fully once I’ve had chance to digest it. My thought before it was…

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Delegate feedback at ABS conference

By + on November 23, 2006 in Business, Marketing, public relations, social media

Yesterday’s Association of Business Schools’ conference was great. I met lots of fantastic people who are responsible for the PR and marketing at some of the UK’s (and world’s) leading business schools. I’ve also come away literally buzzing with ideas…

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999TV and YouTube debut for West Yorks police

By + on November 18, 2006 in public relations, Public Sector, social media, Video, Yorkshire

In the UK the police are proving to be some of the most innovative users of social media including blogs and video sharing. The chief constable of North Wales Police is probably the most senior public sector officer to blog…

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Second Life enters my first life

By + on November 14, 2006 in Business, public relations, social media

One of the hot topics of debate at last week’s Delivering the New PR conference was Second Life. It’s also become quite a hot topic of debate on the blogosphere. IT PRO editor Chris Green has a rant on his…

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New look blog and win a bottle of champagne

By + on November 14, 2006 in Business, public relations, Self Promotion, social media

…the world’s leading… was very quick (a rat out of a drainpipe?) in spotting that I’ve changed both my banner and the name of this blog. It speculates about why I’ve chosen that particular landscape. So here’s an open competition…

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Delivering the New PR – follow the debate

By + on November 12, 2006 in Business, Marketing, Podcast, public relations, Reputation Management, Self Promotion, social media

Friday was the fifth and final conference in the Delivering the New PR series. And personally I think it was the best yet. We had some great delegates who were excited about the potential and challenges that social media offers…

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