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Edelman Capital Staffers Index 2011

By + on December 10, 2011 in corporate communications, Government, Politics, Public Affairs, social media

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which ‘analyses top trends in global public affairs and communications.’ It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates [...]

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ROI of social media: David Meerman Scott video

By + on December 7, 2011 in Measurement and Evaluation, social media, Video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

By + on December 6, 2011 in Business, Ethics, Government, Journalism, Politics, Public Affairs, Reputation Management, social media

It seems a month can’t go by without Bell Pottinger, the UK’s self-styled ‘leading’ lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on [...]

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The social CEO in the C-suite

By + on December 5, 2011 in Business, social media

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

By + on November 16, 2011 in Business, social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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Future Digital Strategies Summit

By + on November 11, 2011 in Business, social media

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an [...]

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State of Social Report 2011 by Econsultancy

By + on November 10, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

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Greg Hands MP and Michael Dugher MP on the etiquette of Twitter

By + on November 7, 2011 in Politics, Reputation Management, social media

In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the ‘lack of understanding and expertise in new social media channels.’ I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation [...]

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Social media campaigning in Westminster

By + on November 7, 2011 in Government, Politics, Public Affairs, social media

Building an effective social media campaign was the theme of a Hansard Society and Economic and Social Research Council (ESRC) roundtable I attended in Portcullis House at Westminster last week. It was a two part event with the first half consisting of campaign ‘insiders’ and the second of campaign ‘observers’. The first half was chaired [...]

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Corporate affairs is gaining in influence and should never report to marketing

By + on November 2, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

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