Archive | social media

Public relations isn’t part of marketing

Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader […]

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Corporate communications videos need good stories and emotions

Corporate communications videos need good stories and emotions

The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how […]

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Twitter password attack is reminder why corporate social media security is important

Twitter password attack is reminder why corporate social media security is important

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable […]

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PR ethics - European Association of Communication Directors' debate

PR ethics – European Association of Communication Directors’ debate

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal […]

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Analysis of Rotherham by-election and foster parents news on Twitter

Analysis of Rotherham by-election and foster parents news on Twitter

An analysis of recent tweets mentioning the word Rotherham throws up some interesting results. The first graph looks at the ‘level of buzz’ on different days and perhaps not surprisingly the top day was November 25, the day after the news came out that social workers at Rotherham council had removed three children from their […]

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TweetLevel for PR, public affairs and corporate communications

TweetLevel for PR, public affairs and corporate communications

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship […]

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