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The evolution of social media

The evolution of social media

Yesterday my friend Chris Norton, managing director of Prohibition PR, published this fantastic infographic charting the evolution of social media. Chris was also a fellow co-author of Share This Too. Courtesy of: Prohibition

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Forums and blogs: old social media still count

Forums and blogs: old social media still count

Rule 9 of yesterday’s 80 rules of social media was ‘Facebook is not the answer to your problems’ and today’s infographic illustrates exactly that point. I always smile when I hear people talking about online PR and social media being new – I was doing both in the mid to late-90s, it’s just that isn’t […]

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80 rules of social media - for PR redux

80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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Social media monitoring guide for PR professionals

Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a meaningful way that will start to help you achieve real organisational and business objectives. The […]

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Conversation Prism 4.0 by Brian Solis and JESS3

Conversation Prism 4.0 by Brian Solis and JESS3

The Conversation Prism was created by Brian Solis and design firm JESS3 in 2008. It used to be an element of some of my social media and online PR training to show that the online world was much bigger than just Facebook, Twitter and YouTube. It has received some updates, but nothing major until now. […]

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How PR can use Flipboard to create magazines

How PR can use Flipboard to create magazines

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are […]

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UNICEF reminds people Facebook Likes don't save lives

UNICEF reminds people Facebook Likes don’t save lives

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from […]

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UK spends 13 minutes of every hour on social

UK spends 13 minutes of every hour on social

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into […]

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