BDO has published an interesting report into the current use of social media within local government in the UK. BDO worked with Municipal Journal (MJ) to conduct a survey to find out how 67 local authorities are currently using social media to support a range of services. The report Updating your status: From housing and [...]
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Social media managements system analysis and comparison
Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially [...]

State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

Public Affairs: Soap Box | PRWeek
This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is the original piece, before I edited it down to fit PRWeek’s word count. As party conference season ends we’ve seen how all of the political parties have enthusiastically adopted social [...]

Social media use around the world
New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world: 347 million or 73% of European Internet users use social networks 50% of social network users are connected to brands People become a fan on Facebook because they like the product, not because of the advertising [...]

Social media policy video from Australian government department
Over the last six years I’ve worked on developing a lot of social media policies – for multinational companies, large and small UK companies, public sector and voluntary/not-for-profit organisations – but I’ve got to confess this is the best idea I’ve seen so far. It’s one of those killer ‘wish I’d thought of that’ moments: [...]

Facebook enables comments on pharma pages
Pharmaceutical companies with Facebook pages were until today in the privileged position of being totally in control of their pages with users unable to post comments on their walls. Today, Facebook rescinded this privilege and turned comments on. The previous policy gave the pharmaceutical industry a degree of protection not afforded to companies in other [...]

PR winners and losers–August 14
PR winners and losers is a couple of days late this week, not good for its second outing, but my take this week is: PR Winner Greater Manchester Police is this week’s PR winner for its excellent use of social media that demonstrate how social media and social networks can be a greater force for [...]

Social media map infographic
The plethora of social media and social network platforms out there sometimes makes it difficult to keep up with them all, which is where Overdrive Interactive’s social media map should come in useful. Unfortunately, while it’s a good starter, it misses out too many sites and platforms to make it truly useful. For example under [...]
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.

