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Professional social media v. personal social media – lessons from Stuart MacLennan

By + on April 9, 2010 in Business, Politics, Reputation Management, social media, Social Networks

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks. The most interesting aspect of this to me isn’t the political one, but the professional business one. As more and more [...]

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Social media measurement in PR Week

By + on April 5, 2010 in Measurement and Evaluation, public relations, social media, Social Networks

Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came [...]

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Social media marketing guidelines from WOMMA

By + on February 17, 2010 in CIPR, public relations, social media, Social Networks, Word of Mouth

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. [...]

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Social networks manager for Obama could be you

By + on February 13, 2010 in Politics, social media, Social Networks

Organizing for America (the successor organisation to Obama for America) and the Democratic National Committee are recruiting a new social networks manager.The new recruit will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Wall Street Journal reports that [...]

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PR must accept that social media drives news and reputation management

By + on February 11, 2010 in Media, public relations, Reputation Management, social media, Social Networks

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of [...]

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Lots of interesting new social media research statistics

By + on August 27, 2009 in Self Promotion, social media, Social Networks

If you don’t read my posts on the Wolfstar blog you might have missed my last two posts with some interesting new social media research statistics. The first was Forrester Research’s new report looking at usage of social media and social networks across the globe. I take a closer look at the figures across Europe. [...]

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Financial Times asks “Is blogging good value for the C-suite?”

By + on July 12, 2008 in Business, public relations, social media, Social Networks, Word of Mouth

Today’s FT.com has an interesting article that asks “Is blogging good value for the C-suite?”. It’s quite a thought-provoking, if slightly confusing article, by-lined to Urs E. Gattiker, the inventor of My.ComMetrics.com and founder and Chief Technology Officer of CyTRAP…

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Is Gordon Brown the first head of government to Twitter?

By + on March 27, 2008 in Government, Politics, Public Sector, social media, Social Networks

Yesterday, DowningStreet started to Twitter. The bio describes it as “The official twitter channel for the Prime Minister’s Office based at 10 Downing Street” and gives the web address of the official PM’s site at www.pm.gov.uk. Of course it isn’t…

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My week in media meme

By + on January 2, 2008 in Business, public relations, Social Networks, Yorkshire

The folks at Seventy Seven have started a My Week in Media meme and I’ve been tagged, so here goes… What I’ve read My newspaper habits are fairly regular and The Guardian, Yorkshire Post and Yorkshire Evening Post are essential…

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