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Some Comms Awards – last chance to enter

This year I’ve again got the honour of being one of the judges in the second annual Some Comms Awards. There are 19 different categories to enter, including a new one – the Mark Hanson Award, in honour of our colleague Mark Hanson to recognise the brightest and most promising social media communicator under 30 […]

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Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

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Social PR 2011

It’s not often I get the luxury of being able to attend a conference that I’m not speaking at, so I’m looking forward to attending the Social PR 2011 conference on February 28. Not only will it be good to catch up with great speakers such as Philip Sheldrake and Michael Nutley (editor in chief […]

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Can Twitter improve equality in the workplace?

A line in Amelia Torode’s latest blog post got me thinking about how social media and social networks could have an important role to play in improving equality in the workplace. Despite a raft of legislation the UK’s employment landscape is far from equal and the gap between pay and opportunities between men and women […]

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The ultimate social media CV?

Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it. Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms around Taylor Swift." […]

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Labour iPhone app boosts voter contact

It looks like all reporting of new media innovation in the election campaign by the MSM is now being seen through the same yellow prism of all their other reporting i.e. look for things that make the Liberal Democrats look good/bad and get it in the paper. In the last week we’ve seen breathless reporting […]

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Social media and YouTube to get you voting

Iain Dale and Total Politics magazine have released a cracking YouTube video of Bucks Fizz’s Eurovison winner ‘Making Your Mind Up’ to encourage people to vote. It features a host of famous political figures and celebrities including Alastair Campbell, Ann Widdicombe, Nigel Farage, Chris Mullin, Phil Willis, Peter Tatchell, Lynne Featherstone, all-party band MP4 and […]

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Professional social media v. personal social media – lessons from Stuart MacLennan

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks. The most interesting aspect of this to me isn’t the political one, but the professional business one. As more and more […]

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Social media measurement in PR Week

Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came […]

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Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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