Archive | Social Networks

Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

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Social media and YouTube to get you voting

Iain Dale and Total Politics magazine have released a cracking YouTube video of Bucks Fizz’s Eurovison winner ‘Making Your Mind Up’ to encourage people to vote. It features a host of famous political figures and celebrities including Alastair Campbell, Ann Widdicombe, Nigel Farage, Chris Mullin, Phil Willis, Peter Tatchell, Lynne Featherstone, all-party band MP4 and […]

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Professional social media v. personal social media – lessons from Stuart MacLennan

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks. The most interesting aspect of this to me isn’t the political one, but the professional business one. As more and more […]

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Social media measurement in PR Week

Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came […]

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Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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