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Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital […]

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Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a meaningful way that will start to help you achieve real organisational and business objectives. The […]

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Corporate communications and PR conference speaking summer 2013

I’ve got a few new corporate communications, PR and social media speaking engagements coming up over the next few months. I’ll also shortly be announcing dates for a series of two day online PR and corporate communications strategy master classes to be held in London in early July, Mumbai (India) in late July and Houston […]

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Digital communications top PR skills gap

New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and […]

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PR training international blog visitors

Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. […]

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PR ethics – European Association of Communication Directors’ debate

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal […]

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The perfect Twitter client

Neville Hobson has an interesting post on the latest iteration of TweetDeck. Like Neville I was an original TweetDeck fan, in fact we were probably both amongst the first to use it after Ian Dodsworth launched it. When Twitter acquired TweetDeck and re-launched it I continued to use the original Adobe Air version for a […]

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Can CIPR Wikipedia help with a real life problem with a Wikipedia entry?

  I spent most of today providing online crisis communications training for the head of corporate communications for an overseas government regulatory authority. Coincidentally, one of the topics we covered was its Wikipedia page which is incomplete and out of date. It isn’t a commercial company and is notable enough to warrant an entry.   […]

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