Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. The CMI suggest that […]
The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and […]
Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]
The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]
This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to promote a microfinance initiative by Dutch NGO SYPO. Find out more on microbanker.com.
Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It was a simple, but effective idea. Put him in a taxi driving around Oslo listening to what normal voters had to say and film it with a […]
This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives. UNICEF Sweden Likes don’t save lives TV commercial Picture from […]
Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote the annual White House Science Fair. I was a sceptic at launch and remain so, but am […]
The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how […]
Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?