This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives. UNICEF Sweden Likes don’t save lives TV commercial Picture from [...]
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White House signs-up to six second Vine videos
Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote the annual White House Science Fair. I was a sceptic at launch and remain so, but am [...]
Corporate communications videos need good stories and emotions
The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]
Can social media bring tourists back to Egypt?
Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?
Good crisis communications–99p Stores CEO turns tables on BBC Watchdog
I try not to watch BBC Watchdog as it tends to annoy me with its fake concern for consumers, when it’s just making cheap ‘shock’ TV. But I’m glad I caught last Thursday’s as it contained a brilliant performance by Hussein Lalani, the entrepreneurial CEO of a family owned retail business. The 99p Stores is [...]
CIPRTV special on new UK public affairs lobbying register consultation
If like me you missed this week’s CIPRTV on the UK Cabinet Office’s proposals to introduce a Statutory Register of Lobbyists then it’s well worth catching up with it here: It’s presented by Russell Goldsmith of Marketiersdc and guests are Iain Anderson, of Cicero Consulting and Tamasin Cave, director of Spinwatch and leader of the [...]
Great MIPIM presentation by Swedish magicians with iPads
It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to attract the attention of investors and real estate professionals. But I think Stockholm achieved it with this fabulously innovative presentation by two Swedish magicians using seven iPads. It’s worth watching [...]
TUC using video to win public support for public sector strikes
From a professional communications perspective it’s interesting to see how the TUC (Trades Union Congress) is making good use of online video. Yesterday a poll about the Day of Action for the BBC showed that 61% of the public believe public sector workers are justified in going on strike over pension changes. It will be [...]
Lobbying is helping a boy to get a puppy
Billy wants a puppy so he has to lobby his parents. Hill & Knowlton in Canada the USA has put this promotional video together to help demonstrate the positive side of public affairs and lobbying – how experts can help you communicate with government.
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Public relations isn’t part of marketing
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PR ethics – European Association of Communication Directors’ debate
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PR, Wikipedia and BP–a sorry tale
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EE customer service eventually comes up trumps
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How PR can use Flipboard to create magazines
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Celebrate Europe Day today
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CIPR president election for 2014
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UNICEF reminds people Facebook Likes don’t save lives
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.