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PR Week video on Digital Economy Act

PR Week’s latest video podcast features me and Jon White from Rocket PR talking about the implications of the Digital Economy Act for the UK public relations and digital industries.

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The PR social media award unboxing video

I wonder if this is the world’s first awards unboxing video? Certainly makes a change from phones and gadgets.

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Charlie Brooker – How to report the news

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A duck’s Christmas quacker video

My brother has adopted two ducks and despite not being quackers decided to let them in the joy of Christmas by opening their own present. This was after Duck Duck narrowly escaped a roasting after disappearing for five days just before Christmas as reported in the Whitehaven News – Christmas quacker: a lucky duck returns [...]

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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release [...]

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David Cameron admits the truth via Speechbreaker

As the UK general election gets closer we’re beginning to see some interesting things happening online. Speechbreaker was put together for the Liberal Democrats, which is why you can use it to make David Cameron or Gordon Brown say all sorts of amusing things, but you can only get Nick Clegg to say ‘Choose the [...]

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Sony Ericsson announces new GreenHeart strategy in live Kyte webcast today

Today Sony Ericsson is announcing GreenHeart, which represents its commitment to bring to market more environmentally friendly products. It will be announcing more details in a live webcast in the UK at 13:00 (GMT+1) today (for early bird’s that 5:00…

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Season’s Greetings to one and all

Merry Christmas a prosperous new year to one and all.

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Social media campaign to back Manchester congestion charge yes vote

Lucy Powell, Labour’s prospective parliamentary candidate for Manchester Withington, contacted me over the weekend to ask if I could give a push to her new YouTube video urging a yes vote in Thursday’s c-charge referendum for the proposed congestion charge….

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Best viral campaign video ever….

This is without doubt the best viral campaign video I’ve ever seen. Fantastic, Brilliant, Supercalifragilisticexpialidocious.

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