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OFT cracks down on social media malpractice

By + on December 14, 2010 in Ethics, Marketing, public relations, Word of Mouth

The Office of Fair Trading (OFT) has cracked down on a blogging company it found to be in breach of the Consumer Protection from Unfair Trading Regulations 2008. The OFT conducted a six month investigation into blogging network Handpicked Media which used people to blog, Twitter and comment on behalf of its clients without disclosing [...]

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The ultimate social media CV?

By + on May 2, 2010 in public relations, social media, Social Networks, Video, Word of Mouth

Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it. Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms around Taylor Swift." [...]

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Labour manifesto launch

By + on April 12, 2010 in Government, Word of Mouth

Labour’s manifesto launch is a bit different to what a lot of people were expecting. Usually general election manifestos are only bought and read by real political junkies*. But the problem with that is that most people just see what the media chooses to report, they don’t actually get to see the real policies free [...]

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Social media marketing guidelines from WOMMA

By + on February 17, 2010 in CIPR, public relations, social media, Social Networks, Word of Mouth

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. [...]

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Speaking at Marketing Live Conference in Bratislava

By + on November 15, 2008 in Self Promotion, social media, Word of Mouth

As well as the Don’t Panic Guide to Social Media Conference in Manchester I’m also going to be speaking at the Marketing Live Conference in Bratislava on November 26. I’ll be speaking about word of mouth marketing and social media.

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Financial Times asks “Is blogging good value for the C-suite?”

By + on July 12, 2008 in Business, public relations, social media, Social Networks, Word of Mouth

Today’s FT.com has an interesting article that asks “Is blogging good value for the C-suite?”. It’s quite a thought-provoking, if slightly confusing article, by-lined to Urs E. Gattiker, the inventor of My.ComMetrics.com and founder and Chief Technology Officer of CyTRAP…

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Ethics, cheer leaders and word of mouth marketing

By + on April 7, 2008 in Marketing, Self Promotion, social media, Word of Mouth

Over on the Wolfstar blog there is quite a vigorous debate on word of mouth marketing and the ethics of marketing to young people. I’ve also just put up our ‘blog rules’ and would really welcome comments on either the…

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Word of mouth marketing

By + on February 13, 2008 in Marketing, Word of Mouth

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

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