Archive | Word of Mouth

Communications and campaigning has to be different in 2015

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned. Yesterday’s Guardian had an article on the Conservative Party’s latest campaign debacle when it emerged its first election campaign poster […]

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Labour manifesto launch

Labour’s manifesto launch is a bit different to what a lot of people were expecting. Usually general election manifestos are only bought and read by real political junkies*. But the problem with that is that most people just see what the media chooses to report, they don’t actually get to see the real policies free […]

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Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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