STUART BRUCE

Founder and CEO of Wolfstar, the award winning global public relations and social media consultancy - winner of UK CIPR's Best Use of Social Media Award 2009.

MEET ME AT

Fast Company: Five steps to earn social currency

Fast Company has a fascinating article on ‘Five steps to earn social currency’, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create

… continue reading…

May 6th, 2010 | Category: Marketing, Public Relations, Social Media | View Comments - (Comments are closed)

Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media

… continue reading…

October 23rd, 2009 | Category: Marketing, Public Relations, Self Promotion, Video | View Comments - (Comments are closed)

My thoughts on the #socialmedia chat

Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound

… continue reading…

October 6th, 2009 | Category: Marketing, Public Relations, Reputation Management, Social Media | Comments are closed
 
  Older Entries »