Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me [...]

Tom Foremski Thought Leaders event at the CIPR

How PR can use Flipboard to create magazines
Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are [...]

Celebrate Europe Day today
Today is Europe Day. The anniversary of the 1950 ‘Schuman Declaration’ that started the process that created what is now the European Union. The declaration was made by the then French foreign minister Robert Schuman in the aftermath of World War 2. This year it is more important than ever for patriotic Britons to celebrate [...]

CIPR president election for 2014
The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I [...]

UNICEF reminds people Facebook Likes don’t save lives
This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives. UNICEF Sweden Likes don’t save lives TV commercial Picture from [...]

UK spends 13 minutes of every hour on social
Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into [...]

White House signs-up to six second Vine videos
Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote the annual White House Science Fair. I was a sceptic at launch and remain so, but am [...]
Ten years of blogging today
Today it is 10 years since my first blog post on April 23, 2003 when I became the first councillor in the UK start a blog. My PR blog followed shortly after and the first post was on July 8, 2003. I’d like to say I had amazing insight and realised then how important blogs [...]

Philips infographic for first quarter financial results
Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people [...]

Corporate communications and PR conference speaking summer 2013
I’ve got a few new corporate communications, PR and social media speaking engagements coming up over the next few months. I’ll also shortly be announcing dates for a series of two day online PR and corporate communications strategy master classes to be held in London in early July, Mumbai (India) in late July and Houston [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.