Avoid fake ROI to measure PR

The PR measurement myth of ROI

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying […]

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79% of companies think corporate reputation is important graphic

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap […]

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Stuart Bruce speaking at World Conference on PR in Emerging Economies

Place of digital and social media in public relations

In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications. As well as sharing my own thoughts and ideas I also crowd-sourced the thoughts of some of the world’s leading PR professionals who […]

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PR workflow graphic

Modernising your PR team for 2016

In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. However, beyond the hype I’d be interested to know how much impact […]

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Africa Rising - Time and The Economist covers

PR rising in Africa rising

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Those were just some of the amazing statistics I learned when I spoke […]

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For sale - Baby's shoes. Never worn. graphic

Corporate storytelling is an essential future PR skill

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.” – you can if you’re creative enough. At just 35 characters, including punctuation, […]

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PR using owned media for crisis communications rebuttal photo

PR using owned media for modernised crisis communications rebuttal

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. Carney is no stranger to high stakes, negative attacks by journalists as […]

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If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

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