A PR Guy's Musings: Stuart Bruce
Public relations, social media and word of mouth
Stuart Bruce’s PR blog is seven years today
Jul 8th
This PR blog is seven years old today. It was on July 8, 2003 that I first started my public relations blog. It wasn’t my first blog as I’d started one as a local councillor three months earlier on April 24, 2003.
It’s therefore a very apt date for me to be speaking at the Chartered Institute of Public Relations this evening on how social media really isn’t that new and there is no need to be afraid. For me online public relations started back in the early 90s with monitoring Usenet forums and advising clients on the netiquette of how to participate appropriately.
One of the world’s first public relations blogs:
CIPR Social Summer – social media for PR people
Jun 30th
Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks.
For many big corporates and brands the social web still appears to be like the Wild West where the normal rules don’t apply and you don’t have any control. Stuart will demonstrate that once you get past the technology and jargon, it’s not as different and scary as it looks. The session will show that even PR pros seeped in traditional media relations can and indeed need to adapt to the new world, that even the most conservative brands in the most conservative industries can and should embrace social public relations. The session will cover:
- How you can make your traditional media relations more successful by becoming social
- How you can translate your traditional PR skills for online and social media
- How you can persuade the reluctant CEO or board to embrace the social web
You’ve already missed some good ones, but coming up tomorrow night is Stephen Waddington and Philip Sheldrake on Has the PR industry failed to reskill for SEO – and will social media be the next missed opportunity? Also coming up is Iain Dodsworth of Tweetdeck on Twitter, Julio Romo talking about social media, news and TV, and Ged Carroll on Social media no-no’s.
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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences
Jun 21st
Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services.
At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’
So, now you know what you should do – but what should you avoid at all costs? What are the biggest faux pas across social media by PROs? Explore potential downfalls as well as what really drives sensational PR.
At the Communicate conference I’m on an expert panel called ‘What price anti-social?’
Social media. Love it or hate it, it’s here to stay. In the mad rush to have a presence, many firms threw the rulebook out the window and jumped headfirst into technology they didn’t understand. As a result quite a few made a bit of a mess and rather than enhance their brand, ended up causing some damage. We take a look at some of the pitfalls of social media and how best to avoid them.
