CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)
TUC using video to win public support for public sector strikes
From a professional communications perspective it’s interesting to see how the TUC (Trades Union Congress) is making good use of online video. Yesterday a poll about the Day of Action for the BBC showed that 61% of the public believe public sector workers are justified in going on strike over pension changes. It will be [...]
Public relations defined for the 21st century
The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]
Top 10 tips to get senior management buy-in for social media
Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce
Future Digital Strategies Summit
On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is “How I see it… 10 steps to securing management buy-in”. I’ve got an [...]
Top 50 business blogs 2011 by Strategist News
PR people and bloggers love lists and A PR Guy’s Musings is listed on a good few public relations and business blog rankings. But, I’m actually quite pleased to be on this new ‘Best Business Blogs 2011 list from Strategist News. Pleased because it has helped me to discover some interesting new business and corporate [...]
State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]
Greg Hands MP and Michael Dugher MP on the etiquette of Twitter
In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the “lack of understanding and expertise in new social media channels.” I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation [...]
Social media campaigning in Westminster
Building an effective social media campaign was the theme of a Hansard Society and Economic and Social Research Council (ESRC) roundtable I attended in Portcullis House at Westminster last week. It was a two part event with the first half consisting of campaign ‘insiders’ and the second of campaign ‘observers’. The first half was chaired [...]
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