STUART BRUCE

Founder and CEO of Wolfstar, the award winning global public relations and social media consultancy - winner of UK CIPR's Best Use of Social Media Award 2009.

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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media

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Why openupnow’s open primaries won’t work

Openupnow.org is yet another organisation that has jumped on the current political bandwagon for open primaries.It looks a great campaign, but… and it’s a very big but, it’s very badly thought out.

The idea of open primaries is very seductive, emotionally I think they are brilliant. The open primaries between Barack Obama and

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David Cameron admits the truth via Speechbreaker

As the UK general election gets closer we’re beginning to see some interesting things happening online. Speechbreaker was put together for the Liberal Democrats, which is why you can use it to make David Cameron or Gordon Brown say all sorts of amusing things, but you can only get Nick Clegg to say

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