PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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State of PR Profession 2015

Senior PR practitioners lack digital and social media management skills

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they […]

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CIPR CPD completed – easy, fun, free

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same. I’m surprised by […]

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PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic […]

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Ill-informed politicians and journalists kicking NHS PR professionals – again

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. They are simply attacking investment in PR because it’s brilliant election campaign fodder […]

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Best Practice Guide for MPs Using Twitter for Open Up! - Speaker's Commission on Digital Democracy

Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy

Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write,  on how national politicians should use Twitter. The full CIPR submission is available […]

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Communications and campaigning has to be different in 2015

Communications and campaigning has to be different in 2015

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned. Yesterday’s Guardian had an article on the Conservative Party’s latest campaign debacle when it emerged its first election campaign poster […]

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What is PR? A definition for 2015

What is PR? A definition for 2015

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it […]

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