Back to the Future of Comms

Back to the Future of Comms and the Marketing Leaders’ Masterclass

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the […]

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CIPR fellow logo

PR – the public relations profession – being a member, joining in and taking part

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently […]

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Stuart Bruce shooting live #WCFDavos Instagram videos

International PR thought leader videos from the Davos World Communication Forum

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and […]

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UK Prime Minister David Cameron

David Cameron’s TV debate conundrum – what would you do?

I was asked yesterday how as a PR adviser I would advise UK prime minister David Cameron to get out of the massive hole he is in regarding the TV general election debates. Tony Blair’s former director of communications, Alastair Campbell has a great blog analysing what happened at the start of the debate about the debates […]

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The Three Whales Game, WCF Davos

Davos World Communication Forum promises great speakers and debate

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. This year I’m honoured to be moderating the first day and doing a round-up of […]

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PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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State of PR Profession 2015

Senior PR practitioners lack digital and social media management skills

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they […]

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CIPR CPD completed – easy, fun, free

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same. I’m surprised by […]

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