The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]
PR training international blog visitors
Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. [...]
Twitter password attack is reminder why corporate social media security is important
The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]
CIPR’s success in 2012
The UK’s Chartered Institute of Public Relations (CIPR) had an extremely successful 2012 and has published an infographic detailing some of its achievements. On a personal note I was elected to the CIPR’s national governing council to serve a three year term. The CIPR has also issued a news release with some of the key [...]
Can social media bring tourists back to Egypt?
Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?
PR ethics – European Association of Communication Directors’ debate
In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal [...]
PR and corporate communications conferences in early 2013
There is a raft of interesting public relations and corporate communications conferences on my radar at the moment, some of which I’m speaking at, others simply attending and others that just look good. Reputation in Financial Services, London, UK 22 January Now in its fourth year (I’ve previously been a speaker) it looks at how [...]
The truth about dishonesty by RSA Animate
The RSA in London produces RSA Animate an excellent series of animations on a variety of topics. Courtesy of public relations academic Philip Young I’ve just watched this thought provoking one on “The truth about dishonesty”. It’s well worth the eleven minutes it takes to watch and you’ll want to view it full screen so [...]
EE customer service eventually comes up trumps
Before Christmas I blogged about the issues I’d experienced with EE’s customer service when I tried to migrate my account from T-mobile to EE’s 4G service. In a nutshell instead of upgrading my account they upgraded my wife’s so I had a 3G service in a 4G phone and vice versa. The good news is [...]
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Public relations isn’t part of marketing
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How PR can use Flipboard to create magazines
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PR, Wikipedia and BP–a sorry tale
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Corporate communications videos need good stories and emotions
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CIPR president election for 2014
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Is is time to abandon lobbying and target voters directly?
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Welcome to the CIPR–together we are stronger than we are alone
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Lies, damned lies trade unions and lobbyists
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Derek Hodge: But it's not exactly "legislation made in haste...
- Weekly comms news round up 16/05/13 - Cision UK: [...] How PR can use Flipboard to create magazines...
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
- Facebook’s iPhone Culture Builds An Overzealous Home On Android | whatsweb: [...] How PR can use Flipboard to create magazines...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.