Top 10 PR blog posts of 2013

Top 10 PR blog posts of 2013

These were my top 10 read posts this year: Public relations isn’t part of marketing How PR can use Flipboard to create magazines EE customer service eventually comes up trumps Award-winning Romanian tourism PR campaign Windows Surface RT rocks 20 things 20-year olds don’t get – PR re-mix Philips infographic for first quarter financial results […]

Read full story · Comments { 1 }
Reunion–stunning emotional video from Google India

Reunion–stunning emotional video from Google India

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]

Read full story · Comments { 0 }
Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

Read full story · Comments { 1 }
Flipboard for Windows 8 review

Flipboard for Windows 8 review

Flipboard for Windows 8 is finally in the Windows store. And it was worth the wait. I’ve one criticism (and it’s a big one), but far more praise (and it’s big praise). As this is a public relations blog I don’t often review or write about technology (despite it being a good way to get […]

Read full story · Comments { 0 }
Forums and blogs: old social media still count

Forums and blogs: old social media still count

Rule 9 of yesterday’s 80 rules of social media was ‘Facebook is not the answer to your problems’ and today’s infographic illustrates exactly that point. I always smile when I hear people talking about online PR and social media being new – I was doing both in the mid to late-90s, it’s just that isn’t […]

Read full story · Comments { 2 }
80 rules of social media - for PR redux

80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

Read full story · Comments { 2 }
Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

Read full story · Comments { 0 }
Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to promote a microfinance initiative by Dutch NGO SYPO. Find out more on microbanker.com.

Read full story · Comments { 2 }
PR practitioners and academics working together

PR practitioners and academics working together

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and online via Twitter about the lack of co-operation and interaction between public relations practitioners and PR academics. This was a topic that was also raised at the PR and Disruption […]

Read full story · Comments { 8 }
Who owns social media?

Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

Read full story · Comments { 2 }