I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis… Continue Reading
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA… Continue Reading
I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book. I’d wanted one… Continue Reading
PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in… Continue Reading
I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be… Continue Reading
Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals… Continue Reading
Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either… Continue Reading
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO… Continue Reading
In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications. As well as sharing my own thoughts and… Continue Reading
In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some… Continue Reading
