Social media monitoring guide for PR professionals

Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a meaningful way that will start to help you achieve real organisational and business objectives. The […]

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Conversation Prism 4.0 by Brian Solis and JESS3

Conversation Prism 4.0 by Brian Solis and JESS3

The Conversation Prism was created by Brian Solis and design firm JESS3 in 2008. It used to be an element of some of my social media and online PR training to show that the online world was much bigger than just Facebook, Twitter and YouTube. It has received some updates, but nothing major until now. […]

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Why the world of PR is changing by Alastair Campbell

Why the world of PR is changing by Alastair Campbell

When I did the PRConversations PRoust Questionnaire I cited Alastair Campbell as my PR hero. A choice that was criticised by some who simply see him as the master of the dark arts of spin and old command and control communications. I said that Alastair is much maligned and misunderstood, not only for what he […]

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Is is time to abandon lobbying and target voters directly?

Is is time to abandon lobbying and target voters directly?

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argument is that actually that’s exactly what a lot of effective lobbying already does. When Oxfam was successfully campaigning for the global Arms Trade Treaty […]

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Welcome to the CIPR–together we are stronger than we are alone

Welcome to the CIPR–together we are stronger than we are alone

There’s an interesting debate in the comments of a guest post on CIPR president elect Stephen ‘Wadds’ Waddington’s blog. Alister Foye claims Wadds “is one cog in the engine of an oil tanker that has been on the wrong course for over a decade.” This is very much at odds with my experience as most […]

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Lies, damned lies trade unions and lobbyists

Lies, damned lies trade unions and lobbyists

Yesterday I tweeted that legislation made in haste, is rarely good legislation. It was only after that I discovered that indeed it appears the government is careering headlong down a path of disastrous legislation to regulate lobbyists. Unfortunately much of the media coverage and comments from ‘experts’ are simply spinning their own agenda or arguing […]

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Tom Foremski Thought Leaders event at the CIPR

Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me […]

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How PR can use Flipboard to create magazines

How PR can use Flipboard to create magazines

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are […]

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Celebrate Europe Day today

Celebrate Europe Day today

Today is Europe Day. The anniversary of the 1950 ‘Schuman Declaration’ that started the process that created what is now the European Union. The declaration was made by the then French foreign minister Robert Schuman in the aftermath of World War 2. This year it is more important than ever for patriotic Britons to celebrate […]

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CIPR president election for 2014

CIPR president election for 2014

The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I […]

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