STUART BRUCE

Founder and CEO of Wolfstar, the award winning global public relations and social media consultancy - winner of UK CIPR's Best Use of Social Media Award 2009.

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Professional social media v. personal social media – lessons from Stuart MacLennan

Stuart MacLennan is the first candidate in the UK general election 2010 to be forced to resign / be sacked as a parliamentary candidate because of their behaviour on social media / social networks.

The most interesting aspect of this to me isn’t the political one, but the professional business one. As more

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April 9th, 2010 | Category: Business, Politics, Reputation Management, Social Media, Social Networks | View Comments - (Comments are closed)

PR must accept that social media drives news and reputation management

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new

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February 11th, 2010 | Category: Media, Public Relations, Reputation Management, Social Media, Social Networks | View Comments - (Comments are closed)

Ghost writing blogs: right or wrong?

On Monday I attended Dell’s excellent B2B Social Media Huddle. One of the hottest topics of debate, both at the event and on Twitter (#dellb2b), was the issue of ghost writing blogs. What I found most interesting was that not only were there legitimate differing opinions, but also there was perhaps even more

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December 11th, 2009 | Category: Business, Public Relations, Reputation Management, Social Media | View Comments - (Comments are closed)
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