STUART BRUCE

Founder and CEO of Wolfstar, the award winning global public relations and social media consultancy - winner of UK CIPR's Best Use of Social Media Award 2009.

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CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications:

Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce.

Next week’s is Iain Dodsworth of Tweetdeck

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July 9th, 2010 | Category: CIPR, Public Relations, Social Media, corporate communications | Comments are closed

CIPR Social Summer – social media for PR people

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks.

For many big corporates and brands

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June 30th, 2010 | Category: CIPR, Public Relations, Self Promotion, Social Media | View Comments - (Comments are closed)

Can PR survive competition from management consultancies?

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies.

McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will “help businesses harness

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June 17th, 2010 | Category: Public Relations, Social Media, corporate communications | View Comments - (Comments are closed)
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