Social Media
Wolfstar is recruiting new consultants to work in online PR and social media
Jan 28th
If you pop over to the Wolfstar blog, you’ll see that we’re recruiting experienced public relations consultants to work on global, European and UK online PR and social media for clients such as Sony Ericsson, Discovery Channel, First Direct and Philips.
Wolfstar has won the UK’s Best Use of Social Media campaign award
Jan 28th
We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best social media campaign. I didn’t do it on my Wolfstar blog post, but I want to do so here and say a massive thanks to Sony Ericsson for being a brilliant client and being brave enough to not be afraid to push the boundaries of what’s possible with social media and for really ‘getting’ that it’s an integral part of corporate communications strategy. I also want to say an equally massive thanks to the brilliant team that I’m privileged and humbled to have working with me at Wolfstar.
Forrester Research’s new Social Technographics ladder
Jan 19th
Forrester Research has released a new version of its Social Technographics ladder to include those who use Twitter and Facebook status updates. The new category, dubbed Conversationalists, are at 33%. At the moment Forrester had just provided figures for the USA and hasn’t updated its Profile Tool.
The other interesting fact about Conversationalists is that they’re 56% female, more than any other group in the ladder. They are also among the youngest of the groups, but 70% are still 30 and over.
What intrigues me is that Conversationalists sit above Critics, which strikes me as odd as the effort required to be a Critic appears to be greater than the effort needed to be a Conversationalist. Hopefully Josh Bernoff will comment to explain the reasoning behind this.
