STUART BRUCE

Founder and CEO of Wolfstar, the award winning global public relations and social media consultancy - winner of UK CIPR's Best Use of Social Media Award 2009.

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Can Twitter improve equality in the workplace?

A line in Amelia Torode’s latest blog post got me thinking about how social media and social networks could have an important role to play in improving equality in the workplace.

Despite a raft of legislation the UK’s employment landscape is far from equal and the gap between pay and opportunities between men

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The ultimate social media CV?

Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it.

Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms

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Labour iPhone app boosts voter contact

It looks like all reporting of new media innovation in the election campaign by the MSM is now being seen through the same yellow prism of all their other reporting i.e. look for things that make the Liberal Democrats look good/bad and get it in the paper. In the last week we’ve seen

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