Tag Archives | Burson-Marsteller

World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter. More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government […]

Read full story Comments { 0 }

Social media crisis comms–outflanking the Sunday Times

When I’m doing online PR and social media training and communications consultancy I usually spend a lot of time on crisis communications looking at how it has and hasn’t changed because of the rise of social media. This weekend saw a classic case of how a smart PR operator can outflank one of the world’s biggest […]

Read full story Comments { 5 }