Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is [...]
Tag Archives | CIPR

PR practitioners should not directly edit Wikipedia according to new CIPR guidance
I wouldn’t normally publish a news release verbatim, but this is important and I’m pushed for time this week! Disclaimer: I’m a founder member of the CIPR Social Media panel that created the new Wikipedia guidance and made a few small suggestions of my own to its development. Public relations practitioners should not directly edit [...]

Social media newsrooms workshop at CIPR Social Summer
Social media newsrooms and modernised media relations is the title of the CIPR Social Summer seminar that I’m delivering on Thursday evening. It’s at the Russell Square headquarters of the Chartered Institute of Public Relations and starts at 17:00. 28 June 2012 – Social Media Newsrooms With Stuart Bruce, International Communications Consultant and Trainer at Stuart [...]
CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community
In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide [...]

Public relations defined for the 21st century
The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]

State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

Did Bingle bungle blog on Pickles?
Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

Liam Fox and Adam Werritty put lobbying back on the agenda
The Liam Fox and Adam Werritty saga has absolutely nothing to do with legitimate public affairs practice, but unfortunately it has served to put lobbying firmly back in the media and political spotlight. Today’s Guardian has an interesting article that analyses the coalition government’s meetings with external representatives in the first 10 months of coming [...]

Public Affairs: Soap Box | PRWeek
This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is the original piece, before I edited it down to fit PRWeek’s word count. As party conference season ends we’ve seen how all of the political parties have enthusiastically adopted social [...]

Public affairs and social media on CIPR TV and training webinar
Public affairs and social media is very much on the agenda for the Chartered Institute of Public Relations (CIPR) at the moment with both a CIPR TV special and a training webinar on public affairs and social media. Firstly, this Thursday (October 6) at 17:00 there is a special public affairs double bill on [...]
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Public relations isn’t part of marketing
February 4, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
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- Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now | whatsweb: [...] How PR can use Flipboard to create magazines...
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Steve MacDonald: Facebook can actually create awareness to what is ...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.
