There is a raft of interesting public relations and corporate communications conferences on my radar at the moment, some of which I’m speaking at, others simply attending and others that just look good. Reputation in Financial Services, London, UK 22 January Now in its fourth year (I’ve previously been a speaker) it looks at how [...]
Tag Archives | corporate communications

Social media newsrooms at CIPR Social Summer
Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is [...]

State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

Corporate affairs is gaining in influence and should never report to marketing
Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

The 100 most important in-house communicators in the world
The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released [...]

Are new Klout connected social networks a dilution?
Klout has today added five new networks that you can connect to your Klout account to improve your Klout score. The five new social networks are Instagram, Tumblr, Blogger, Last.fm and Flickr. Coming soon are Facebook pages, Quora, Yelp, Posterous and WordPress.com. On the face of it this is a good thing, but I’m [...]

UN supported international research into how FT Global 500 use social media for CSR
Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their [...]

Who am I? PR, public relations or social media?
Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions [...]
Speaking at Reputation in Oil, Gas and Mining conference
Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and [...]
Digital PR in The Economist
This week’s The Economist has a great article on the history of public relations and its potential growth thanks to the rise of social media. The history is as good a summary as you’ll read anywhere of the role of industry forerunners Ivy Lee and Edward Bernays. Looking forward the article says that some PR [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.
