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Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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UNICEF reminds people Facebook Likes don't save lives

UNICEF reminds people Facebook Likes don’t save lives

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from […]

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Why Facebook matters for UK politicians

Why Facebook matters for UK politicians

You still meet many politicians who are sceptical about the value of Facebook. A familiar story is that they are too busy in their day-to-day life as a local councillor doing case work, attending community meetings, leafleting and door knocking to bother with Facebook. Many also see Facebook as being for young people and they […]

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The perfect Twitter client

The perfect Twitter client

Neville Hobson has an interesting post on the latest iteration of TweetDeck. Like Neville I was an original TweetDeck fan, in fact we were probably both amongst the first to use it after Ian Dodsworth launched it. When Twitter acquired TweetDeck and re-launched it I continued to use the original Adobe Air version for a […]

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Middle East expansion for Facebook

Middle East expansion for Facebook

A new infographic illustrates how Facebook is being used in the Middle East, North Africa and the Gulf. To take advantage of rapid growth of Facebook in the Middle East Facebook is opening a new office in Dubai to focus on dealing with advertisers from the Gulf. The new Facebook office will initially just have […]

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New timeline for Facebook pages infographic

I’m currently writing a more detailed guide to how politicians and campaigners can use the new timeline for Facebook pages, but in the meantime here’s an interesting infographic from iFrame Apps:

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Making negative comments on social media sites will get you fired–Crisp v Apple

Making negative comments on social media sites will get you fired–Crisp v Apple

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were […]

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Social media use around the world

Social media use around the world

New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world: 347 million or 73% of European Internet users use social networks 50% of social network users are connected to brands People become a fan on Facebook because they like the product, not because of the advertising […]

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Facebook enables comments on pharma pages

Facebook enables comments on pharma pages

Pharmaceutical companies with Facebook pages were until today in the privileged position of being totally in control of their pages with users unable to post comments on their walls. Today, Facebook rescinded this privilege and turned comments on. The previous policy gave the pharmaceutical industry a degree of protection not afforded to companies in other […]

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