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UNICEF reminds people Facebook Likes don’t save lives

By + on May 2, 2013 in Measurement and Evaluation, Social Networks, Video

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from [...]

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Why Facebook matters for UK politicians

By + on December 13, 2012 in Government, Politics, Social Networks

You still meet many politicians who are sceptical about the value of Facebook. A familiar story is that they are too busy in their day-to-day life as a local councillor doing case work, attending community meetings, leafleting and door knocking to bother with Facebook. Many also see Facebook as being for young people and they [...]

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The perfect Twitter client

By + on November 20, 2012 in public relations, social media, Social Networks, Technology, Training

Neville Hobson has an interesting post on the latest iteration of TweetDeck. Like Neville I was an original TweetDeck fan, in fact we were probably both amongst the first to use it after Ian Dodsworth launched it. When Twitter acquired TweetDeck and re-launched it I continued to use the original Adobe Air version for a [...]

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Middle East expansion for Facebook

By + on May 26, 2012 in Infographic, Research, Social Networks

A new infographic illustrates how Facebook is being used in the Middle East, North Africa and the Gulf. To take advantage of rapid growth of Facebook in the Middle East Facebook is opening a new office in Dubai to focus on dealing with advertisers from the Gulf. The new Facebook office will initially just have [...]

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New timeline for Facebook pages infographic

By + on March 27, 2012 in Business, Politics, Public Affairs, Social Networks

I’m currently writing a more detailed guide to how politicians and campaigners can use the new timeline for Facebook pages, but in the meantime here’s an interesting infographic from iFrame Apps:

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Making negative comments on social media sites will get you fired–Crisp v Apple

By + on November 2, 2011 in public relations, Reputation Management, social media

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were [...]

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Social media use around the world

By + on September 14, 2011 in Research, social media, Social Networks

New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world: 347 million or 73% of European Internet users use social networks 50% of social network users are connected to brands People become a fan on Facebook because they like the product, not because of the advertising [...]

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Facebook enables comments on pharma pages

By + on August 15, 2011 in social media, Social Networks

Pharmaceutical companies with Facebook pages were until today in the privileged position of being totally in control of their pages with users unable to post comments on their walls. Today, Facebook rescinded this privilege and turned comments on. The previous policy gave the pharmaceutical industry a degree of protection not afforded to companies in other [...]

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