Tag Archives | measurement

ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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Klout topic pages

Klout adds topic pages – as preview perk for influential users

Another day, another new announcement from Klout. This time it’s topic pages: Topic pages on Klout are coming! Dig deeper into topics, see the top influencers, the most influential content, and the latest activity around topics. Klout topic pages launch in September, but only for selected news – Klout is treating the preview as a […]

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A Framework for Social Analytics

A Framework for Social Analytics research report

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and […]

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