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Share This Too: Social media for PR professionals

By + on November 20, 2012 in CIPR, Public Affairs, public relations, social media

Earlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was published by Wiley in July and on pre-sales alone became a best-selling PR book on Amazon (which admittedly doesn’t require huge volumes of sales!) Despite the breadth of is content [...]

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Social media newsrooms at CIPR Social Summer

By + on July 2, 2012 in CIPR, corporate communications, Media, public relations

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is [...]

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Social media newsrooms workshop at CIPR Social Summer

By + on June 27, 2012 in CIPR, public relations, social media

Social media newsrooms and modernised media relations is the title of the CIPR Social Summer seminar that I’m delivering on Thursday evening. It’s at the Russell Square headquarters of the Chartered Institute of Public Relations and starts at 17:00. 28 June 2012 – Social Media Newsrooms With Stuart Bruce, International Communications Consultant and Trainer at Stuart [...]

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Ten tips to use social media and SEO to improve your media relations

By + on May 18, 2012 in corporate communications, Journalism, Media, public relations, social media

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called [...]

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Public relations defined for the 21st century

By + on November 23, 2011 in CIPR, public relations, Reputation Management

      The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]

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Who owns social media? Again.

By + on February 21, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ’won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. [...]

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Die press release

Future of public relations and social media – the truth according to Mashable

By + on August 18, 2010 in Measurement and Evaluation, public relations, Reputation Management, social media

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  [...]

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