Tag Archives | PR

Davos World Communication Forum highlights

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, […]

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The future of PR at the World Communication Forum in Davos

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine […]

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Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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New Year’s Resolutions for 2014

My ten New Year’s resolutions for 2014 are: Be a better husband, father, brother and son. Spend more real life time with friends, colleagues and acquaintances. Not to let the b*****ds grind me down and remember it’s better to be nice and generous than be selfish and make enemies. Continue to campaign and work for […]

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Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Forums and blogs: old social media still count

Rule 9 of yesterday’s 80 rules of social media was ‘Facebook is not the answer to your problems’ and today’s infographic illustrates exactly that point. I always smile when I hear people talking about online PR and social media being new – I was doing both in the mid to late-90s, it’s just that isn’t […]

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80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

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Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

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Social media for financial services

Yesterday I was one of the speakers at ‘Branding from the inside out: Empowering staff as social advocates’ at the Financial Services Forum. The seminar looked at if and how financial services companies could allow and even encourage their employees to use social media. Other speakers included: Professor Mike Beverland, a branding and marketing expert […]

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