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You can’t rely on the cloud – farewell Delicious

By + on December 17, 2010 in Business, public relations, social media

Yesterday’s news that Yahoo is closing down Delicious, as well as other web 2.0 properties it has acquired over the years, is a great example of why you can’t rely on the cloud. It appears that Yahoo has looked at the services in its portfolio that I’ve actually used or like and then got rid [...]

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PR blunder for Vodafone’s latest social media campaign

By + on December 13, 2010 in public relations, social media

This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media marketing campaign called The 12 Days of Smiles where consumers had to tweet about something that made them happy and include the hashtag #mademesmile in order to win a phone. [...]

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Die press release

Future of public relations and social media – the truth according to Mashable

By + on August 18, 2010 in Measurement and Evaluation, public relations, Reputation Management, social media

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  [...]

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